Why PPC advertising? Simply because you can LASER Target your advertising to individuals who are Searching for your item(s) or service(s).
Is it good for any company? If individuals are searching for it, yes. If you are attempting to promote Y when individuals are searching for X, then no.
PPC advertising benefits RELEVANCE much more than something else. If you are a church in the town of Stilwell, KS, and a person does a lookup for “church buildings in stilwell, ks” – then your advertisement would be fairly relevant. Continue Reading →